International Conference on Ngoc Linh Ginseng in Da Nang: Aiming for a Global Brand

On the morning of August 2, the Da Nang City People's Committee organized an international scientific conference themed "Ngoc Linh Ginseng - From National Product to Global Brand." The event brought together domestic and international experts to discuss solutions for bringing this precious medicinal herb to the global market.

The conference is part of the activities of the Da Nang International Ngoc Linh Ginseng and Medicinal Herbs Festival 2026, held right in the city center. It serves as an opportunity for scientists, businesses, and policymakers to exchange ideas on brand development strategies, enhance product value, and expand consumer markets for Ngoc Linh ginseng – one of Vietnam's national treasures.

By connecting with international experts, Da Nang hopes not only to promote the signature product of the Ngoc Linh mountain region but also to create opportunities for investment cooperation and technology transfer in the medicinal herbs sector. Visitors to the coastal city during this time also have the chance to learn about and experience Ngoc Linh ginseng products right at the festival's exhibition booths.