Ngoc Linh Ginseng – a 'national treasure' elevating Da Nang's herbal medicine industry

Ngoc Linh Ginseng, hailed as a "national treasure" of Vietnam, is renowned not only for its rare medicinal value but also as a symbol of indigenous knowledge and the aspiration for sustainable development. In Da Nang, this ginseng is being showcased as a cultural and tourism highlight, drawing attention from both domestic and international visitors.

As part of recent promotional activities, Ngoc Linh Ginseng is seen as a bridge between traditional values and the goal of elevating Vietnam's herbal medicine industry onto the global stage. Residents and tourists visiting Da Nang have the opportunity to learn about the cultivation, processing, and remarkable benefits of this ginseng, gaining deeper insight into the local culture and the economic potential of the Central region.

As a tourism and convergence hub, Da Nang is leveraging this strength to develop herbal medicine-related tourism products, aiming for wellness tourism – health and well-being. Ngoc Linh Ginseng is not just a precious specialty but also a cultural story, enriching the experience of visitors to this beautiful coastal city.